Sunday, February 17, 2008

Pepsi drops Ganguly, Dravid; Ishant, Rohit in

The change of guard in Indian cricket team is reflecting in the endorsement market, with soft drinks major Pepsi deciding to drop Sourav Ganguly and Rahul Dravid as ambassadors while roping in youngsters Ishant Sharma and Rohit Sharma, in line with its brand ideology.

As far as master blaster Sachin Tendulkar, who has been Pepsi's brand ambassador for a long time now, is concerned, the company is observing a silence.

"From time to time we review the list of stars and depending on situation and who we think is right, we pick and choose. In case of cricketers, Rohit Sharma and Ishant Sharma are surely in as they have the attitude and aggression reflecting Pepsi's brand image PepsiCo India Executive Vice President, Marketing (Cola), Sandeep Singh Arora told media. Read More>>

2 comments:

Pradip said...

Krishna,





My name is Pradip, I run a corporate training company in Bangalore called 4Axes InfoTech Services. I am looking out for a consultant who can do training on SEAM for a client of mine. Will you be able to help?



Can you send me your profile to :



pradip@4axesindia.com



Rgds.





Pradip

Surya said...

Hi krishna

i liked the variety of topics u cover on ur blog... interesting read