Wednesday, May 21, 2008

Xerox plans the future of today

A rare glimpse of the future has been given by Xerox at its famed Palo Alto Research Centre (Xerox Parc).

On show were a handful of innovations including re-usable paper, environmentally friendly plastic, solar power, water filtering and a cell detection method that could help save lives.

Sophie Vandebroek, chief technology officer at Parc, told BBC News: "I think it is extremely critical to continuously come up with innovative ideas and work with your partners to turn them into innovations that the customers of the world can benefit from.

"If you stand still you become obsolete."

Xerox along with commercial partners, universities and the government spends $1.5bn (£754m) on research and development at Parc and other research centres around the world.

Ms Vandebroek said this was just the tip of the iceberg and that she found it hard to choose just one project as a favourite to show journalists.

"It's like picking between your children," she said.

"We picked 10 out of many more projects that are happening in the world today. The ones we have chosen today are among the newest, that are important to our customers and critical to the future of Xerox and they really enable a sustainable world. So that is really what Xerox and Parc is all about."

Parc is something of a shrine to innovation. Over the years it has given us ethernet, laser printing and pioneered the idea of ubiquitous computing. Today Xerox is hoping some of these innovations will have just as great an impact on our world and its bank balance.More>>

1 comments:

HEROIC said...

Finally!
A blog worth reading on forward until the end! :) I really admire the wording in this blog, quite precise to the details but I just might change one or two things, never-the-less, bravo on well choiced words mate.. p.s.>> Thanks for sharing, I actually picked up some knowledge on this one :)
-Have an amazing day!
Ink for Xerox