Tuesday, May 13, 2008

Info Edge to launch education portal 'Shiksha'

Info Edge (India), provider of online recruitment, matrimonial and real estate classifieds and related services, plans to launch a portal exclusively focussed on education, a top company official said here.

"We are all set to launch an education portal, Shiksha, in the next two-three weeks," Info Edge (India)'s Chief Operations Officer (COO) and Director Hitesh Oberoi told PTI.

The company plans to invest USD 5-10 million in the project over a period of three years, Oberoi said.

Info Edge already has portals like naukri.com, jeevansathi.com and 99acres.com.

Shiksha would offer information about educational institutes in the country as well as overseas, he added.

"The portal will have the entire gamut of information on education, ranging from the name of a college, the courses offered, course content to the fee structure."

Oberoi said instead of targeting the entire education market which is very huge, it would focus on advertisement which is a great source of revenue.

"Education market is very huge and so we are not targeting the entire education market. Our focus will be on advertisements as it is the biggest revenue-generator for any application. For print especially, it is the number one revenue-generator," he said.