Sunday, July 15, 2007

Universal, Google Team for 'Bourne' Promo

Universal Pictures and Google have joined to promote the upcoming summer film The Bourne Ultimatum and at the same time tout several of Google's products to moviegoers.

"The Ultimate Search for Bourne With Google," which launches on Monday, is an interactive game that uses several Google products, including search, maps, images, translation and YouTube, to let players adopt the persona of Jason Bourne, the film's hero. Players are given challenges each week at a dedicated Google site,