Google CEO Eric Schmidt speaks - Personal search is the next big phonomena

Eric’s talk begins now. “Search was, and is, and I suspect will be for many years, the killer application,” Eric says. “We have more engineers working at google on search than we do anything else.” And: “As the web gets bigger, you need a bigger index ... It’s like looking for more needles in larger haystacks.”

Personal search is the next big phonomena, Eric says. The best search is a personal search – one that we arrange, we control, etc. This is going to become the theme of Google as they move forward, Eric proclaims, stating that (and this surprises Eric) iGoogle is exploding in its use. Eric likens iGoogle to a ringtone as people love to personalize it. More>>