Google continues to have a strong focus on search
All the time I hear things like “If Google doesn’t pay attention to search…” or “If Google loses its focus on search.” That’s not likely to happen, but let me explain why people might worry that Google will lose our focus on search.
- Something like Street View is splashy, cool, and easy to understand, so launches like that tend to get more coverage. It’s much easier for someone to write about a new product or feature than about how Google has improved its semantic understanding of the web, or when we get better at scoring documents. I love Street view, Google Gears, and mobile Calendar, by the way. I’m just using them as examples because they’re easy to understand and recent.
- We don’t always talk a ton about core search quality. Part of the reason is that some reporters are less interested in changes that can’t even be seen (”Google’s search just got a little better in Thai. You can’t see it, but it did!”). Sometimes core search is hard to get other people excited about — kinda like it’s hard to make a picture of someone working on a computer exciting. And sometimes as a business you don’t want to give hints to competitors about how you do things. I’ve got a funny story about “url.host” that I’ll tell someday. Maybe someone will ask me about it in the Q&A tomorrow at the conference.
What happens when you put these two trends together? People see media coverage on neat/wild/fun things that Google does, and they don’t read many stories about core search quality. From those two facts, they extrapolate to what seems like a reasonable conclusion: Google is focusing less on search. But that’s just not true. Hundreds of engineers pay attention to our search quality in ways big and small. Google is practically designed from the ground up so that we can’t lose that search focus. It’s natural to combine these two trends and come to the wrong conclusion. By giving a glimpse at what our search quality engineers do on a daily basis, this article dispels that misconception. read full article