Tuesday, July 01, 2008

iPhone's launch to impact Nokia - India

Handset major Nokia Corporation’s global president and CEO Olli-Pekka Kallasvuo on Thursday said that the launch of Apple’s iconic iPhone in India would have an impact on the company here, “When iPhone comes to India, it adds to our competitors here. The entry of a new product in the market creates customer interest and it, therefore, impacts us in India,” Mr Kallasvuo said.

Nokia is the market leader in India and commands a 60% marketshare in the handset space. The company has so far largely remained unchallenged in India as it continues to extend the lead over its rivals in the domestic market.

At the same time, Mr Kallasvuo pointed out that consumer interest in iPhone would lead to an increased awareness on many of the concepts and features available on Nokia’s handsets.

Earlier this month, both Bharti and Vodafone had announced that they would soon be offering the new and cheaper version of iPhone to their customers by the year-end. More>>